A lot of evidence here that points to Instagram still lacking the scale to be an effective ad platform for the company. While Instagram now has 100 million users, mobile active users for Facebook are now at 751 million.
‘’Facebook peoples are really doing well and growing quickly and that is the right focus for them,” said by facebook founder.Facebook says that there are no plans for now to add advertising to Instagram, even though advertisers are approaching them, CEO Mark Zuckerberg said today during the company’s Q1 earnings call.
He said, more than once during the call, that Instagram is currently growing at a faster rate than FB did at the same age, and it now has 100 million users.. The company has been focusing a lot on mobile advertising, which now makes up 30%, or $375 million, of all of its advertising revenue. For now, Facebook seems happy instead for Instagram to provide a complement to the increasing commercialisation on Facebook’s main platform, which includes lucrative app install ads.
‘’Facebook peoples are really doing well and growing quickly and that is the right focus for them,” said by facebook founder.Facebook says that there are no plans for now to add advertising to Instagram, even though advertisers are approaching them, CEO Mark Zuckerberg said today during the company’s Q1 earnings call.
He said, more than once during the call, that Instagram is currently growing at a faster rate than FB did at the same age, and it now has 100 million users.. The company has been focusing a lot on mobile advertising, which now makes up 30%, or $375 million, of all of its advertising revenue. For now, Facebook seems happy instead for Instagram to provide a complement to the increasing commercialisation on Facebook’s main platform, which includes lucrative app install ads.
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