NEW DELHI: Micromax has overtaken Samsung to become the largest mobile phone supplier in India in Q2 2014, according to independent market research and consulting firm, CounterPoint Research.
As per the report, Micromax's handset shipments share was 16.6% in the quarter while Samsung's share was 14.4%. This is the first time that Samsung has been displaced from the pole position.
Nokia was at the third position with a 10.9% shipments share, followed by domestic brands Karbonn and Lava which had a 9.5% and 5.6% share, respectively.
In terms of smartphone shipments, Samsung still retains the top slot with a 25.3% shipments share in the second quarter. Micromax is closing the gap with 19.1% share, followed by Karbonn, Motorola and Nokia.
The smartphone shipments share figures is in line with a recent report by Canalys which also placed Samsung, Micromax and Karbonn as the leading smartphone makers, shipping 8.5 million, 5.8 million and 2.3 million handsets, respectively.
READ ALSO: Moto G helps Motorola pip Nokia in India, becomes fourth largest smartphone seller
According to the Canalys report, Motorola shipped 955,650 smartphones in the three-month period, while Nokia shipped 633,720 smartphones.
Interestingly, Micromax was also the leading feature phone supplier with a shipments share of 15.2%, as per the CounterPoint Research report. It displaced Nokia for the first time. Nokia's shipments share was 14.7%.
Globally, Micromax is the tenth largest handset brand in terms of mobile phone shipments, it added.
While Samsung did not directly comment on the report, it did respond with a statement, talking about the company's India business and strategy for growth.
Asim Warsi, vice president, marketing, mobile & IT at Samsung India said, "Samsung's market share across the Mobile business - smartphones, tablets and feature phones is robust and we continue to drive leadership in both value and volume segments with significant numbers. As a company, Samsung has differentiated itself in the Indian market by offering innovative products based on market insights that address customer needs; great customer experience and a nationwide reach. Overall, to further grow our business significantly across every segment, we have expanded and strengthened our product portfolio including the entry-level mobile phone segment in Q2 2014."
As per the report, Micromax's handset shipments share was 16.6% in the quarter while Samsung's share was 14.4%. This is the first time that Samsung has been displaced from the pole position.
Nokia was at the third position with a 10.9% shipments share, followed by domestic brands Karbonn and Lava which had a 9.5% and 5.6% share, respectively.
In terms of smartphone shipments, Samsung still retains the top slot with a 25.3% shipments share in the second quarter. Micromax is closing the gap with 19.1% share, followed by Karbonn, Motorola and Nokia.
The smartphone shipments share figures is in line with a recent report by Canalys which also placed Samsung, Micromax and Karbonn as the leading smartphone makers, shipping 8.5 million, 5.8 million and 2.3 million handsets, respectively.
READ ALSO: Moto G helps Motorola pip Nokia in India, becomes fourth largest smartphone seller
According to the Canalys report, Motorola shipped 955,650 smartphones in the three-month period, while Nokia shipped 633,720 smartphones.
Interestingly, Micromax was also the leading feature phone supplier with a shipments share of 15.2%, as per the CounterPoint Research report. It displaced Nokia for the first time. Nokia's shipments share was 14.7%.
Globally, Micromax is the tenth largest handset brand in terms of mobile phone shipments, it added.
While Samsung did not directly comment on the report, it did respond with a statement, talking about the company's India business and strategy for growth.
Asim Warsi, vice president, marketing, mobile & IT at Samsung India said, "Samsung's market share across the Mobile business - smartphones, tablets and feature phones is robust and we continue to drive leadership in both value and volume segments with significant numbers. As a company, Samsung has differentiated itself in the Indian market by offering innovative products based on market insights that address customer needs; great customer experience and a nationwide reach. Overall, to further grow our business significantly across every segment, we have expanded and strengthened our product portfolio including the entry-level mobile phone segment in Q2 2014."
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